Pantone color of the year 2022

    March 16, 2022

    For 23 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.



    We are living in transformative times. Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through.

    As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways.

    Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities.

    With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.

    A Periwinkle blue hue with violet-red undertones, this color is described as reflecting a joyous attitude and inspiring the desire to exPeriment with imaginative expression and courageous creativity… that’s perfect timing, we gave carte blanche to our perfumers to create their own olfactory interpretation of Very Peri !


  • Creations

    After calendar by Parfex

    Christmas is over… but! Let’s wait until New Year’s Eve in beauty with 6 beauty gifts. From December 26th to 31st, get every day surprised by different gifts perfumed with our BEST OF NOTES…

    December 7, 2021
  • Trends

    Solid cosmetics

    WHAT’S A SOLID COSMETIC ? A solid cosmetic product can be supplied in compact form, which does not flow, or as divided solid forms, such as powders and granules, which flow. Most of the…

    November 16, 2021
  • Trends

    Pantone color of the year 2021

    SIGNS OF HOPE IN DARK TIMES This year, Pantone came up with the color of the year 2021, bringing a message of optimism. The Pantone team has selected two shades to represent the « feeling…

    May 5, 2021
  • Creations

    Back to New

    For the last Parfex Box of the year, our perfumers were given free rein to give birth to a fragrance from their imagination. In this year 2020, let’s go back 100 years ago, to…

    December 21, 2020
  • Creations


    Once a year, our perfumers are asked to give birth to a fragrance without having limits of creation. It is them who decide of what kind of notes they want to formulate their fragrance…

    December 17, 2019
  • Trends

    Fragrance layering

    Create your own scent Fragrance combining, mix & match, personalization… these are all different ways to name fragrance layering. Also called the art of “Saho” in Japan, it is a beauty ritual that consists…

    August 6, 2019
  • Creations

    Carte blanche

    Perfumes freed from restrictions and flooded with emotions.   In the fragrance industry, European standards, marketing constraints and price limitations can restrict the perfumers’ creativity. They are often forced to adapt their way of composing.…

    July 30, 2019
  • Ingredients

    Synthetically splendid

    Not many perfumers like to highlight synthetic ingredients even though they are necessary to compose fragrances. Besides, modern perfumery wouldn’t exist without synthetic molecules as most of the perfumes are of natural and synthetic…

    December 5, 2018
  • Ingredients

    Tuberose overdose

    Tuberose, the muse of today’s perfumery This gaudy white flower that was noteworthy in the 80’s, is noticing a new beginning in the world of fragrances. Incorporated in a lot of new perfumes this…

    November 25, 2018